Why does basf advertise

Possibily for tax breaks involved in advertising. Possibly to boost company morale. Possibly to boost the ego of the BASF executive. Possibly to score SuperBowl tickets. Possibly because there is benefit in branding non-direct sales just ask Intel. I agree that this is all PR. One of the rotating signboards behind home plate at Dodger Stadium is an ad for Boeing. Cargill, Inc. But Cargill is privately owned. Therefore I think Cargill and other publicly traded companies think they are getting something out of the advertising.

The only other reason I can think of is to soften people up, for example, before they are thrown into a jury to decide how liable BASF is for injuries to a sweet old lady who spilled McDonalds coffee on herself made from a coffee pot made in part from BASF plastics.

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