App store how long for approval

Unlike content moderators at Silicon Valley companies such as Facebook or YouTube that rely on tens of thousands of contractors, Apple's app reviewers work for Apple, people familiar with the process said. They're paid hourly, have employee badges and get Apple benefits such as health care. Everyone starts out reviewing iPhone apps, and as reviewers become more senior, they are trained to evaluate apps with in-app purchases, subscriptions, Apple Watch and Apple TV. The department has more than reviewers and is based out of a pair of offices in Sunnyvale, California — not Apple's famous Apple Park campus or its older headquarters, Infinite Loop, people familiar with the offices said.

Lots of reviewers are fluent in non-English languages, and some teams in the division specialize in individual languages. Apple says its reviewers speak 81 different languages. App Review is organized under the marketing umbrella at Apple and always has been, even before Schiller took over the greater App Store marketing and product departments in late Although Schiller is involved in decision-making through the ERB, people who worked at the App Review office said that he rarely if ever visits the office where the review takes place.

According to people familiar with app review operations, day-to-day oversight mainly falls to a vice president at Apple, Ron Okamoto, and a director who joined Apple when it bought TestFlight in , whom CNBC is not naming because of security reasons. Reviewers say they sometimes receive feedback from developers that can be threatening. App Review was developed shortly after the iPhone App Store was launched in Reviewers "claim" a batch of apps through a web portal on a Mac desktop, called App Claim.

They often examine the app on an attached iPad, even if it's an iPhone app, although there are stations for reviewers to evaluate Watch and TV apps on those devices, people familiar with the process said. Some developers have said they were surprised to see iPad screenshots of their iPhone apps in their logged communication with App Review.

Reviewers compare the app with Apple's public App Store guidelines , including making sure it runs without crashing and isn't full of illegal content. Then the reviewers make a call whether to accept, reject or hold the app. Most reviewers spend only a few minutes per app, but many apps are simple and only require a short period to evaluate, the people said.

If your app appears to promise certain features and functionalities, it needs to deliver. Before creating your app, take a look at the apps in your category on the App Store and consider how you can provide an even better user experience.

View guideline details. If your app has been rejected for technical reasons, such as crashes and bugs, see the following documentation. For help with code-level issues in your app, you can also submit a TSI from your developer account. If your app has been rejected, the Resolution Center in App Store Connect provides more information, including any specific App Review Guidelines that your app did not follow.

Learn about Resolution Center. You have the option to appeal the rejection of an app if you believe that the functionality or technical implementation was misunderstood. Submit additional details to the App Review Board to help them determine if your app should be reconsidered.

Help improve the App Store Review Guidelines or identify a need for clarity in our policies by suggesting guideline changes. Your suggestions will be taken into consideration by App Review. When submitting an expedited review to fix a critical bug, include the steps to reproduce the bug on the current version of your app.

For apps associated with an event, we recommend you plan and schedule the release of your app in App Store Connect. However, if your app is still in review and the launch of your event is quickly approaching, you can request to have your app review expedited.

Expedited reviews are granted on a limited basis and we cannot guarantee that every request will be expedited. So keep reading to learn how to avoid app rejection on App Store.

Here we listed 10 most common reasons why your app could be rejected by Apple. To avoid app rejection on App Store, you need to avoid following mistakes in your app. When you summit your app, make sure to include:.

Apps should not include content that is offensive, insensitive, upsetting, intended to disgust, in exceptionally poor taste, or just plain creepy. Some social or dating app are rejected by overtly sexual or pornographic material. Your app description must have detailed information about your app. And, the screenshots in the app must convey your app functionality. Mention the relevant keywords in the description and avoid unnecessary keyword stuffing.

And, when creating screenshots for the store, make sure they come from iOS devices. Search by keywords or tags Submit Search Clear search query Additional information about Search by keywords or tags Supported Searches:. Click again to start watching. Beta iOS. Asked by michaelfandos.