How can bing beat google

Links are not as important on Microsoft Bing. In my opinion, Microsoft Bing has always been focused on on-page optimization. It puts more weight on content that is well optimized, or that includes important on-page elements like titles, descriptions, URLs, and content.

Unlike Google, Microsoft Bing states in its webmaster guidelines that it incorporates social signals into its algorithm. That means you should also focus on Twitter and Facebook — including building good quality content on your site and social platforms — if you want to rank highly in Microsoft Bing.

Content is extremely important for both search engines. By creating useful and relevant content, users will naturally love it and link to it. So, for example, if I am looking for cars, you should show me valuable content on the topic: how I can buy a car, cost, maintenance, what the shopping experience is like, etc. Both speed, mobile-friendliness, and proper tech infrastructure matter for both engines.

However, Microsoft Bing focuses more on anchor text usage. Bing has been known to reward sites with matching anchor text for a page title, which was devalued by Google many years ago. They both offer opportunities for your brand to reach new users and put you in front of millions of qualified customers who are looking for information, products, and services.

Optimizing for both search engines is similar. Microsoft Bing is more focused on on-page optimization and incorporates social signals, while Google is more focused on E. Microsoft Bing has definitely improved over the last year and is more competitive with Google, especially in its unique features. Winston Burton is an SEO and digital marketing expert with over 16 years of experience optimizing some of the world's SEJ » Digital Experience.

But what about Microsoft Bing? Is it worth optimizing your site for, as well? Google vs. That 6. How on earth could this have been even vaguely relevant? Oh, it was about engines, right? Bing, you need help. This is where Google's response was markedly different. What was less useful was that the article was from The next result? I was becoming a touch confused.

Was either of these search engines any good? I didn't even bother with the question mark. I wanted to see what both sites would declare.

Beyond that, Bing offered various lists of the world's search engines. How did Google's search engine answer this query? This was from the famous Reliablesoft. It listed, gosh, Google at No. Some might notice that "Best" and "Most Popular" often have little in common. Google isn't all ego, however. I was beginning to find this whole search thing a little frustrating.

My searches weren't all that hard, surely. Neither search engine seemed up to the task, however. So I asked one final question. This was a question that surely would polarize the results and offer definitive statements.

Bing led with an article entitled: "Google vs. The article didn't have a dateline but did offer quotes from more than a decade ago. It also offered this thought: "Google remains too dominant, too powerful. It's turned into the very thing it originally stood against. Google has become a bully and a snoop, managing to be both ignorant and defensive at the same time. How did Google answer this qualitative inquiry? Google is a large company actually now a subsidiary of Alphabet that owns, operates, and creates software-based services such as Google the search engine , YouTube, Google Maps, Gmail, and more.

Microsoft is very diverse in its business offerings. However, Microsoft isn't better than Google. The next Google result?

A Debate. This was merely a tiny experiment to see what each engine might suggest and how much it might splutter. I can't say I was delighted by either, even though Google has always been my preferred option. I didn't think my questions were so very hard. A swipe to the center summons Bing like Igor from the dungeon. Here's how it works in practice: After I installed the Bing app onto my phone and enabled all sorts of permissions it installs scripts!

I swiped my Bing half-moon left, and a small overlay box appeared to offer micro-information about Charlie Strong, Texas, and the city of Austin, where UT is located. Clicking on the Charlie Strong entry led me to the opening lines of his Wikipedia page, along with icons that offered to shuttle me over to his full Wikipedia page in Chrome, oddly enough or to his Twitter account.

I know a lot more about Charlie Strong now than I did this morning. Meanwhile, Bing seems uninterested in providing non-geographic information, like any info about the restaurant making this delicious-looking tokubetsu rice bowl.

Activating Bing within a book in the Kindle app has so far returned only blank stares. Filling in memory blanks or adding knowledge with a swipe and a tap instead of pulling up the keyboard and typing in a labored search feels like a small dose of witchcraft when it works, and it often does. The Bing app accomplishes all this by tapping into its knowledge and actions graph, a collection of over a billion distinct entities, over 21 billion facts about those entities, and over 5 billion relationships between them.

Giving developers access to those theoretically allows for a huge range of seamless experiences.