When was temple run released

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The original Temple Run was designed by the Imangi team and a freelance artist, and was an overnight hit. The three of us made the original Temple Run in about five months. We were just a small team that loved to make games, working out of the bedroom in our apartment and doing what we loved. Just as Angry Birds once defined the physics-based puzzler, so has Temple Run come to define the endless running game.

In fact, Temple Run had to first leap over two already popular games in the same genre: 2D minimalist platformer Canabalt launched in and the over-the-top Adult Swim-promoted Robot Unicorn Attack was released in But we always wondered — why is the character running? Why not just stop and take a breather instead of running into a wall like an idiot? So we needed something chasing the guy. Kiril is always trying to sneak terrifying skulls into our happy casual games, so he loved this part.

We had so many fights about those monkeys. I thought they were terrifying and I really wanted them to get away from me. Keith and Kiril loved the monkeys though. In the end, they won, and they were right. People love those damn evil demon monkeys. And they do add a ton of immediacy and adrenaline to the game.

You better keep running! GB: Temple Run came out in August of last year. Did it take off right away? How did making it Free affect downloads? What do you attribute the current success to? NL: We think it did so well because people love the game, plain and simple. And they love to talk about it and tell their friends. We think it spread slowly through word of mouth, because as our daily users went up, our downloads kept going up, week over week.

Every time we go out now, we like to play Spot Temple Run. We feel incredibly lucky that people have taken to something we love so much. Once you start playing, you really want to play again to beat your high score. Also, every game lasts only a couple of minutes, which is also good for people playing to fill a couple spare seconds. It definitely took Temple Run a while to gain momentum. When it first came out as a paid app in August, Temple Run got rave reviews from players and critics and went to about the No.

It was definitely an amazing launch. However, after a couple of weeks in the Top , it started sliding down — the normal launch curve. At that point we decided to go free and see if we can sic make up the revenue in in-app purchase. It turned out to be a pretty great decision. It went to No. After switching it to free and settling at No.

In fact, revenue went up 10x immediately upon switching to free, so keeping it free was a no brainer. After that, our daily users kept growing, downloads kept growing, and Temple Run was slowly rising up the charts.

It finally hit No. Revenue has also increased, with Temple Run becoming the No. How do you top Temple Run? Temple Run movie, perhaps? NL: Temple Run is taking up percent of our time right now, working on updates, support, answering emails from everyone interested in licensing the IP, working with the Android port, etc.

Ultimately, we love making games. There will definitely be more games coming from Imangi Studios in the future. GB: What would you recommend to new mobile gaming developers?